Every business owner is always hard at work to attract a ton of traffic to their website. While most focus on social media to do that, SEO strategies can skyrocket your search engine rankings and result in exponential growth for your business online. SEO is improving and changing frequently, but there are some techniques that you shouldn’t leave out of your website in 2018:
Make sure you implement local SEO technique to boost the growth of your business online
Small businesses need to put a lot of emphasis on local search, especially if they’re brick-and-motor businesses. According to Consumer Insight Ltd, 50% of shoppers who search products and services locally on their Smartphones pay a visit to the brick-and-motor stock the same day. When it comes to those who do that on their desktop computers, the figure drops down to 34%. Therefore, it’s beneficial that your business online ranks high on local search. If it doesn’t, the competition will outrank you and take a big chunk of your target audience.
Make sure you implement voice search in your business online
The use of voice search hasn’t gained popularity, but in 2018, it’s expected to gather steam. Voice search takes away the trouble of having to type out your keywords on the Google search bar. You only need to say the words and the results are availed to you. However, there is a catch: You’ll need to optimize your content for voice search for it to work on your website.
Ensure your online business website is mobile friendly
According to a recent Google survey, more than half of online users search products and services online using their mobile devices, and that percentage is expected to increase moving forward. That means that if your business website is not optimized for mobile, you’ll be losing out on potential sales every day. In fact, the proliferation of mobile is the reason why Google changed its ranking algorithm from mobile to desktop.
Your online competitors are using your keywords
In business, never disregard the fact that you have direct competitors. There are great possibilities that the keywords you’re targeting have been used by your competitors. Make sure you know these competitors and formulate SEO strategies that are completely different from theirs.
Other SEO strategies are must-have on your website, such as page speed, keyword optimization, social share and more. Make sure you include all of them to make your SEO strategy more powerful.
— Michael J. Schiemer (@MikeSchiemer) 4 de febrero de 2018